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Feeds for B2B Lead Generation Blog [Brian Carroll's Blog focused on B2B lead generation, sales leads, and marketing for the complex sale. ]

1. Five steps to help create your universal lead definition
I’m amazed that 90% of the companies I’ve talked with over the last six months lack a clear definition of a sales lead really is – that is their sales and marketing departments don’t agree on a universal lead definition....

2. On Lead Qualification: Steps to Convert Inquiries into Viable Sales Leads
A common lead generation practice using B2B inbound marketing includes offering white papers, demos, trial software, or other content assets in exchange for registration information. The problem is that many marketers immediately turn these form registrations (aka web inquiries) over...

3. B2B Marketing Zone launched
A new B2B marketing community that I am participating in was just launched. The B2B Marketing Zone is a marketing community site that was launched as collaborative effort between Tom Pick and Tony Karrer. The community features content from other...

4. On Lead generation: Insist on lead quality over quantity
Under increased pressure to help drive revenue in this challenging market, many of us are tempted throw as many leads as we can to our sales team. We can tell ourselves that more leads is better because it lowers the...

5. 7 Tips on how B2B marketers can leverage social media
In B2B sometimes we need to remind ourselves that people don’t buy from companies, they buy from people. That’s why why I think social media has a lot of potential for B2B marketers and sellers. Why? Social media tactics are...

6. Moving Marketing Leads to Sales Pipeline best practices data
A key challenge B2B lead generation is driving leads from the marketing funnel to the sales pipeline. MarketingSherpa just published a chart that shows which best practices are marketers NOT using to effectively manage their marketing-to-sales pipeline process. Check it...

7. Inbound lead nurturing presentation slides available
I had a great time with being a professor at the inbound marketing university. Here's my presentation deck on inbound lead nurturing (CV201) via #IMU for those who missed it. #8 IMU: Inbound Lead Nurturing (CV201) View more OpenOffice presentations...

8. 5 Lead nurturing tips to create relevant and engaging emails
A recent MarketingSherpa survey of email recipients found that 58% of those who stop reading, disengage, or unsubscribe after cite "lack of relevance" as a key factor. This is hugely important because most marketers rely on email as their main...

9. B2B Lead Generation Blog on list of top 100 blogs
Looking for tips from expert sales people and marketers across the world? Take a look at this list of 100 Blogs to Boost your Sales Skills. The list, generated by The Fixer-Upper Blog, is comprised of sites that will offer...

10. Lead Nurturing is Walking the Buying Path with Your Customers
A recent study of B-to-B buyers shows that sales people who become trusted advisors and understand the needs of economic buyers are 69% more likely to come away with a sale! That’s why forming a plan for lead nurturing is...

11. Free inbound marketing training program to help you get ahead
If you are a marketing professional looking to gain new skills in this competitive workforce or a marketer between jobs check out the Inbound Marketing University’s marketing retraining program. All classes will be taught by industry experts with years of...

12. B2B Lead Generation Roundtable Group on LinkedIn
A few weeks ago I wrote a post called 5 steps for using LinkedIn as a lead generation tool and step number five was ‘create your own LinkedIn group and share relevant content.’ Well, last Thursday I launched the B2B...

13. Using Kaizen to improve your lead generation results in 90 days or less
B2B companies need a systematic approach to lead generation, yet, I’m constantly surprised to find that most do not have one. Michael Webb, President of Sales Performance Consultants, and I met a few years back when I began writing my...

14. Losing Leads and Sales With Bad Search Marketing Decisions
There are so many tools that help marketers with their search marketing but marketers have to know how to use the analytics in order to focus on the right things to generate leads and sales. So often I find that...

15. MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits
If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. MarketingSherpa is looking for speakers for the events which will be held September 23-25...

16. On Lead Nurturing - thinking beyond the send
The challenge today is not in generating leads, but truly connecting with them. That's why lead nurturing matters. This is why I found this post by my friend Ardath Albee titled, "Strategy Beyond the Send" helpful. Ardath's post gives some...

17. 5 steps for using LinkedIn as lead generation tool
Like many of you, I’m using LinkedIn to connect with work friends and colleagues. But I’ve been intrigued by how LinkedIn has quietly developed into a useful lead generation tool for marketers and sales people to build relationships with potential...

18. Twitter posts
Via http://twitter.com/brianjcarroll 16:14 The challenge today is not in generating leads, but more in truly connecting with them. That's why lead nurturing matters. # Automatically shipped by LoudTwitter

19. Sales and marketing alignment: tips for getting it right with lead generation
According to the 2008 Miller Heiman Sales Best Practices Study, only 37% of respondents agreed that their sales and marketing organizations are aligned in what their customers want and need. I discussed this disconnect with Bill Golder in the February...

20. MarketingExperiments B2B Landing Page Web Clinic Contest
I will be hosting a MarketingExperiments Web Clinic along with MECLABS Sciences Group Director, Dr. Flint McGlaughlin, this Wednesday, February 25 at 4 pm EST. This clinic is special because it will feature an interactive contest. Ten B2B landing pages...

21. Using thought leadership tactics for lead generation
As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of...

22. Seven tips for improving cold calling for lead generation
In spite of the fact that in the past pushy salespeople and poorly trained marketers have tarnished the image of the phone, I still believe that reaching out via phone is a very effective lead generation tool. Studies by leading...

23. Looking for a little marketing wisdom?
Well, I’ve got, oh about a hundred suggestions for you all courtesy of MarketingSherpa’s latest Wisdom Report. Sherpa’s free report is filled with mini-stories from our colleagues in the marketing world who have learned through trial and error. The topics...

24. Learn how to create content that improves your lead gen conversions
B2B marketing efforts heavily rely on content as a lead generation incentive. To be effective in the lead gen cycle, this content has to be something your prospects yearn to read or view. You’ll want to create content that will...

25. My book is now available on Kindle
I just heard that Lead Generation for the Complex Sale is now available on Kindle. It joins more than 200,000 books available via this service. Here’s an overview of Kindle: Kindle is a portable reading device from Amazon.com that allows...

26. How to use social media for lead generation
I’ve been blogging for over five years. When I started, there wasn’t a business case on the ROI of blogging, nor was there a lot written on B2B lead generation. I started blogging because I wanted to share with everyone...

27. The 20 Best CRM Blogs of 2008
Inside CRM ranked the top CRM blogs based on their insights, readability and frequency of posting. I'm honored to have been included on the list. As I read over the list (which includes 20 blogs) I discovered some new ones...

28. Share your marketing 'wisdom' with Sherpa readers worldwide
I wanted to be sure to let you know that MarketingSherpa is gathering content for its seventh annual “wisdom report.” It’s a great opportunity for you to share your top 2008 story – and get back lessons learned from colleagues...

29. Can a social media like Twitter boost your lead generation results?
Yes. I came across a blog this weekend that reinforced my thoughts. This post, written by Christian Fea, CEO of Synertegic, Inc., started off with a this statistic that he found on compete.com: Twitter had around 3 million people visiting...

30. B2B Marketing Testing to Optimize Lead Generation Results
Discovering and knowing what really works and what doesn’t for lead generation is essential for every marketer. The best way to discover this is through the process of testing. Personally, I’ve met only a handful of B2B marketers who are...

31. Why Writing Blogs Just for SEO Will Inevitably Fail
Search engine optimization (SEO) remains critically important for B2B marketers doing lead generation online. And it's pretty common advice to hear: launch a blog because the relevant content will attract links and improve your search engine visibility. Blogs can offer...

32. Lead nurturing putting the human touch into action with video and email
I had a great time doing my webinar on putting the human touch into lead generation sponsored by Citrix Online and we had almost 1600 people register. Wow! In my presentation I emphasized how lead nurturing is about timing, consistency...

33. Webinar on Putting the Human Touch into Lead Generation
There are numerous tactics for generating leads these days — everything from the traditional email or phone call to the explosively popular social media craze. However, the real challenge is not necessarily in generating leads, but more in truly connecting...

34. When is a “free download” no longer free?
What do you wish companies would stop doing when you download a free white paper? I bet I already know. I had a conversation recently with my business development executive who has become highly suspicious of "free" white paper downloads....

35. The 2008 Top of the Funnel List
Craig Rosenberg recently created a list of the most influential people in B2B Demand Generation, and I’m honored to have been included. Many know Craig through his blog, Funnelholic, or through his company Tippit. Funnelholic is a very insightful and...

36. Taking my five-step lead management ‘playbook’ on the road
Why do so many companies struggle with the lead generation process? Simple. Even the very best lead generation program cannot compensate for poor teamwork and collaboration. You can actually achieve major ROI gains by optimizing a just few key aspects...

37. 5 Lead Nurturing Time Factors to Fine Tune Your Messages
The lack of a strong lead nurturing discipline can cost your organization substantial unrealized revenue. Without lead nurturing in place to capture and cultivate early-stage leads, your marketing funnel misses out on valuable opportunities. The true value of lead nurturing...

38. A five-step playbook that will optimize lead generation programs
Companies that adopt closed-loop lead management processes report higher return on marketing investment (ROMI) than those that do not, making this a key investment for B2B marketers. The challenge that many organizations face is that their lead management process is...

39. Email vs. Phone vs. In-Person Meeting? Four Viewpoints
To what extent can emails be used in place of phone calls and face-to-face meetings when maintaining and developing relationships with clients and other important network contacts? Four bloggers have all agreed to post their answers to the email question...

40. Coming on September 22: Email vs. Phone vs. In-Person Meeting? Four Viewpoints
To what extent can you substitute emails for telephone calls and face-to-face meetings when maintaining and developing relationships with clients and other key market contacts? The answer to this frequently-asked-question affects how you spend your precious business development time and...
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